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  • Who We Are
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    • Company Secretarial Work
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marketing foundation for small businesses

12 Feb Marketing Foundation for Small Businesses: Why Early Decisions Shape Growth

Posted at 08:32h in Brand Development, Marketing

Most businesses do not set out to build a weak marketing foundation. They build under pressure. A logo is created so a bank account can be opened. A website is launched to establish legitimacy. Social media profiles are set up because the business needs to look present....

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Two professionals discussing strategy in a business meeting, representing the unified business partner model used by TYJ Innovations to support SMEs.

09 Dec Unified Business Partner: The Proven Model Delivering Better Results for SMEs

Posted at 09:12h in Accounting, Brand Development, Business Setup, Financial Management, Marketing

For most South African business owners, outsourcing is a survival tactic. A tax practitioner here, a payroll company there, a marketing agency somewhere else. The idea is simple: divide responsibilities and reduce risk. The idea of working with one unified business partner often feels risky...

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